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Lush to stop its social media until it's 'safer'

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Lush to stop its social media until it's 'safer'



Cosmetics firm Lush says it is deactivating some social media accounts until platforms "take action to provide a safer environment" for users.

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The company said that from Friday, its Instagram, Facebook, TikTok and Snapchat pages will be shut down.

The policy will be rolled out across all 48 countries Lush operates in.

However, the company will continue to operate on Twitter and YouTube "for now", as looks to "build better channels of communication elsewhere".

The retailer previously closed several of its UK social media accounts, but said it found itself "back on the channels, despite the best intentions".

It said it decided to bring back "some limited use of the channels we had mothballed", to offer service to customers during coronavirus lockdowns.

Lush said the "serious effects" of social media were barely being acknowledged and compared the situation to when "climate change was ignored and belittled for decades".

The company has four million followers on its Lush Cosmetics North America Instagram page and 1.2 million on Facebook.